Your business has a great opportunity within its grasp. This
opportunity is often ignored by marketers, brands and individuals presenting a
product, service or idea to potential clients or investors. It is one of the
most cost effective tools available and offers many great marketing and
branding benefits in both the short- and long-term. This opportunity is the
presentation folder, and with some customization, it can deliver incredible
results for little expense. A customized presentation folder sets the tone for
your presentation or product launch. It leaves the potential client or investor
with more detailed information in a branded folder, ready for their perusal. The
benefits of the presentation folder are numerous.
Unlike any other form of marketing, the personalization you
can do with a presentation folder is outstanding. The simple fact that you
could potentially customize each one to a specific person is a great way to
connect, stand out and really develop positive feelings in a potential client.
This, unlike other options, truly creates a memorable experience with your
brand. Imagine being given a presentation kit with your name custom printed
into the design – it will surely set a positive feeling knowing you are thought
of by the company.
Customized presentation folders are among the most cost
effective modes of advertising available to you. The sheer number of potential
impressions divided by the cost, which is only incurred once, results in a
highly effective marketing tool compared to other options. Think of it as
hundreds or even thousands of impressions delivered from a single unit to the
person it is given to, and others who may see it sitting on a desk, shelf or
underneath their arm.
The customized presentation folder makes a great, reused and
held onto handout at trade shows, events and other places at which you may be
presenting. Because you can control to whom you hand them, allowing you to
qualify any potential lead before providing them with your kit, the value of
your marketing dollar is extended.
Along with being able to customize the exterior of your
presentation folder, you can also customize the interior with your own
multimedia needs. Whether that is flyer inserts, spec sheets, CDs, DVDs, USB
sticks or even samples, the interior can be designed to match your specific
As people walk around with your custom presentation folder,
they are exposing more and more people to your brand. They essentially act as
inexpensive, mobile personal billboards who, by association, lend credibility
to your brand by the simple fact they are carrying them. At a tradeshow for your industry, these
personal billboards generate inexpensive brand impressions by people who are in
your target demographic.
The value of a custom presentation folder is often
undervalued. The truth about this inexpensive and incredibly effective
marketing tool is that it is one of the best tools available to companies
wanting to connect with customers. These personalization, handheld billboards serve
to advertise your company multiple times over . Invest in this opportunity
today and reap the rewards.